Meaningful
Communications
for a changing world

Meaningful is a purpose-driven communication agency based in London. They deliver campaigns that improve life for local communities, build a better society, and reduce negative impacts on the planet. The challenge was creating an identity that would appeal to Meaningful’s broad clientele - From environmental start-ups and non-profits actively working to improve the world we live in, to corporate clients serious about their impact on society and the environment.

The approach was to create a vibrant brand, whilst maintaining a professional and trustworthy look and feel. The logomark is approachable, clever and meaningful. The letter M can be broken in two elements forming it, representing two people forming a connection. The colour palette is bold and energising representing four colours of the seven chakras. In the illustration, three people are holding hands and are filled with both natural and city-like elements, to reflect the variety of the projects that Meaningful deals with.

Client: Meaningful
Role: Creative director & project manager
Deliverables: branding, brand guidelines, illustration, stationery, PowerPoint presentation template. Word proposal template,  holding page in WordPress

Meaningful_Website materialMeaningful_Website material
Meaningful_Website material3Meaningful_Website material3
Meaningful_Website material4Meaningful_Website material4
Meaningful_Website material5Meaningful_Website material5
Meaningful_Website material6Meaningful_Website material6
Meaningful_Website material7Meaningful_Website material7
Meaningful_Website material8Meaningful_Website material8
Meaningful_business-cardsMeaningful_business-cards
Meaningful_Stationery-1Meaningful_Stationery-1
Meaningful_business-cardMeaningful_business-card
Meaningful_Website material13Meaningful_Website material13
Meaningful_Stationery-2Meaningful_Stationery-2
Meaningful_wordMeaningful_word
Meaningful_reportsMeaningful_reports
Meaningful_Website material16Meaningful_Website material16
Meaningful_Website material17Meaningful_Website material17
Meaningful_tote-&-pins-Meaningful_tote-&-pins-