Chayn Italia
United against gender violence

Chayn Italia is a platform utilising open source technologies to provide women who need tools, information and support against gender violence. The identity of CHAYN conveys an idea of sisterhood, positivity and variety of women. The colour palette conveys a positive message, being bold and feminine. 

As Creative Lead, I am accountable for the visual identity of all CI communication material. Working with the Communication team I design and execute strategy-led creative ideas. My duties are various: I am making sure Chayn Italia visual identity is well executed in all its channels. I developed a strong social media strategy to attract and retain more followers and designed a cohesive visual language and a set of templates for all social communication. I also produce Illustrations,  commission and art direct illustrators and work on campaigns with the communication team. 


Please visit chaynitalia.org  and strumenticontrolaviolenza.org (content only in Italian) and chayn.co to find out more about this project. 

 

Role: Creative Lead
Client: Chayn Italia
My duties: branding, branding guidelines, illustrations, merchandise produced by Worth Wearing, art direction of illustration, Social media strategy

Chayn Italia_new website slides 2021Chayn Italia_new website slides 2021
Chayn-Italia_website2Chayn-Italia_website2
Chayn Italia_new website slides 20212Chayn Italia_new website slides 20212
Chayn Italia_new website slides 20213Chayn Italia_new website slides 20213
Chayn Italia_new website slides 20214Chayn Italia_new website slides 20214
Chayn Italia_new website slides 20215Chayn Italia_new website slides 20215
Chayn Italia_new website slides 20216Chayn Italia_new website slides 20216
Chayn Italia_new website slides 20217Chayn Italia_new website slides 20217
Chayn Italia_new website slides 20218Chayn Italia_new website slides 20218
Chayn Italia_new website slides 20219Chayn Italia_new website slides 20219
Chayn Italia_new website slides 202110Chayn Italia_new website slides 202110