Chayn Italia is a platform utilising open source technologies to provide women who need tools, information and support against gender violence. The identity of CHAYN conveys an idea of sisterhood, positivity and variety of women. The colour palette conveys a positive message, being bold and feminine.
As Creative Lead, I am accountable for the visual identity of all CI communication material. Working with the Communication team I design and execute strategy-led creative ideas. My duties are various: I am making sure Chayn Italia visual identity is well executed in all its channels. I developed a strong social media strategy to attract and retain more followers and designed a cohesive visual language and a set of templates for all social communication. I also produce Illustrations, commission and art direct illustrators and work on campaigns with the communication team.
Please visit chaynitalia.org and strumenticontrolaviolenza.org (content only in Italian) and chayn.co to find out more about this project.