CHAYN Italia
United against gender violence

Chayn Italia is a platform utilising open source technologies to provide women who need tools, information and support against gender violence. More than 50 volunteers have decided to bring the CHAYN model already existing in Pakistan and in India to Italy, a country where more than 30% of women aged between 16 to 70 suffer from violence a least once in their lifetime.

The identity of CHAYN conveys an idea of sisterhood, positivity and variety of women. The colour palette conveys a positive message, being bold and feminine. 


Please visit chaynitalia.org  (content only in Italian) and chayn.co to find out more about this incredible project. Volunteering in 2016

 

Role: Creative director
Client: CHAYN Italia
My duties: branding, branding guidelines, illustrations, merchandise produced by Worth Wearing, art direction of illustration, Social media strategy (work in progress), Art direction new website (work in progress)

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