The Pamoja Project is a consultancy company that supports organizations that are trying to work through citizenship organizing, community based responses to health and similar. The word Pamoja means together in Swahili.
For this brand I created and elegant and quite unique monogram, using the arm of the letter T and the counters of the two letters P. The concept of “togetherness” it is cleverly expressed through the use of the counter of the word Pamoja. The empty space of this initial, becomes a frame where photographic / video content could be inserted to show the kind of work the company does.
This modern and clean brand conveys the individual qualities of an independent consulting firm with the sense of competence and reliability you would expect from larger organizations. The colour palette will be formed by an elegant and well balanced union of indigo blue, light grey and a copper accent, feeling welcoming, classy and standing out from the competitions.
My duties: Branding, brand guidelines, business card, letterhead, website coming soon.