Nestled in the heart of West Sussex, The Grove is a discreet collection of high-end three and four bedroom houses.
The act of buying a house is a precious moment that many share with their loved ones. It can be symbolically represented by the action of planting a tree and seen growing during the years to come. This concept is conveyed by the rounded and welcoming brandmark, where the bold circles own an ambivalent meaning: they could be simply interpreted as parts of the tree or symbolise the families that will populate The Grove.
Winning pitch executed in February 2014. Project done while working at Stepladder.
My duties: brandmark, brochure, hoarding, tagline, welcome pack, seeds invite pack