Nestled in the heart of West Sussex, The Grove is a discreet collection of high-end three and four bedroom houses.

The act of buying a house is a precious moment that many share with their loved ones. It can be symbolically represented by the action of planting a tree and seen growing during the years to come. This concept is conveyed by the rounded and welcoming brandmark, where the bold circles own an ambivalent meaning: they could be simply interpreted as parts of the tree or symbolise the families that will populate The Grove.

Winning pitch executed in February 2014. Project done while working at Stepladder.

My duties: brandmark, brochure, hoarding, tagline, welcome pack, seeds invite pack

The Grove © Elena ManfrediThe Grove © Elena Manfredi
Planting futuresPlanting futures
The Grove RESIZED© Elena Manfredi_IMGM-829823The Grove RESIZED© Elena Manfredi_IMGM-829823
The Grove RESIZED© Elena Manfredi_IMGM-8155The Grove RESIZED© Elena Manfredi_IMGM-8155
The Grove RESIZED© Elena Manfredi_IMGM-81434The Grove RESIZED© Elena Manfredi_IMGM-81434
The Grove RESIZED© Elena Manfredi_IMGM-8293The Grove RESIZED© Elena Manfredi_IMGM-8293
The Grove RESIZED© Elena Manfredi_IMGM-8127 AAAAABThe Grove RESIZED© Elena Manfredi_IMGM-8127 AAAAAB
The Grove RESIZED© Elena Manfredi_IMGM-8119The Grove RESIZED© Elena Manfredi_IMGM-8119
The Grove RESIZED© Elena Manfredi_IMGM--2The Grove RESIZED© Elena Manfredi_IMGM--2
The Grove_CredentialsThe Grove_Credentials
seeds inviteseeds invite