Greta Roma is a luxury Italian fashion brand producing bespoke handmade leather bags, accessories and cashmere products.

The logo is composed with a humanist, sans serif typeface and a sinuous, elegant brand mark. This is a precious symbol, which narrates the story of the brand, reminding one of an intricate hand-sewn cashmere garment, formed by the overlapping of the letters of “GRETA”. This can be used on its own or as an ornamental pattern on different brand touch points.

 Project done while freelancing in 2013.

My duties: Brandmark, brand guidelines PDF, Stationery, hang tags, website layout

Greta Roma © Elena Manfredi2Greta Roma © Elena Manfredi2
Greta Roma © Elena ManfrediGreta Roma © Elena Manfredi
Greta-Roma-layout-final-RESIZED©Elena-Manfredi-RecoveredGreta-Roma-layout-final-RESIZED©Elena-Manfredi-Recovered
Greta Roma Bag 2© Elena ManfrediGreta Roma Bag 2© Elena Manfredi
Greta Roma BAG© Elena Manfredi9 copyGreta Roma BAG© Elena Manfredi9 copy
Greta Roma Web 1 final© Elena Manfredi9 copyGreta Roma Web 1 final© Elena Manfredi9 copy
Greta Roma Web 2 final© Elena Manfredi9 copyGreta Roma Web 2 final© Elena Manfredi9 copy