City Wharf is an urban collection of stylish canal-side apartments, located in one of London’s most creative districts, only a stone’s throw away from Shoreditch, Old Street and the surrounding Islington area.
The logo is simple and timeless, conveying modern luxury. This logo reflects the core values of the product: a premium and contemporary development with striking architecture that pays homage to the rich heritage of the area, once a long time haven for London’s craftsmen and artisan traders. The premium feel of the development is conveyed through a confident colour palette, where the use of an elegant urban grey is accompanied by a touch of gold.
Winning pitch executed in December 2013. Project completed while working at Stepladder.
©Images of Stepladder
My duties: logo, stationery, hoarding, monarflex, 170 pages brochure, art direction of photography and illustrations, graphics for the marketing suite, html, holding page, ads, window displays, wide range of promotional material.